In a recent podcast, First Media Consulting sat down with Brandon, the owner here at N-Hance of Forsyth & Cherokee Counties. Brandon’s journey from marketing professional to successful business owner was full of risks, hard decisions, and strategic planning. His insights on creating a quality-focused brand in the wood refinishing industry are as inspiring as they are practical, particularly for anyone thinking about diving into entrepreneurship.
Here is a link to that podcast episode you can listen for yourself!
Below we share a few highlights from the episode!
From Corporate to Business Owner: A Risk that Paid Off
Brandon’s background in marketing and advertising gave him a solid foundation for starting his business. However, making the jump from a stable job to entrepreneurship came after a major life change: getting let go from his job. Rather than seeing this as a setback, Brandon embraced it as an opportunity. He describes his decision to start a business as a leap of faith and emphasizes the importance of self-belief: “I trust myself, I know what I can deliver.”
This mindset shift is powerful for anyone on the fence about starting their own business. Brandon’s example shows how turning an unexpected change into motivation can lead to fulfilling work that aligns with personal values and goals.
Building a Brand Based on Quality and Specialization
N-Hance isn’t just another cabinet painting company. Instead, it prides itself on a specialized, high-durability refinishing process that goes beyond simple paint jobs. As Brandon explains, their methods were developed specifically for high-use areas like kitchens, where durability against heat, steam, and everyday wear is essential.
For Brandon, this commitment to quality and specialization has set N-Hance apart from competitors. “This is really our core competency and expertise,” he said, noting that customers choose them for their thorough, specialized approach. Brandon’s strategy of focusing on what they do best demonstrates how staying true to a specific skill set can build trust and attract loyal customers.
Staying Ahead of Industry Trends
In the cabinet painting and wood refinishing industry, trends evolve quickly, especially when it comes to kitchen and bath designs. Brandon highlights the importance of using technology, not only in the refinishing process but also in sales and customer service. His company uses tools like Groundwork to conduct remote estimates, a necessity in sprawling Atlanta. This allows them to meet more clients without sacrificing personal interaction or trust.
For Brandon, being proactive in adapting to trends is essential to staying competitive. Keeping up with design preferences, like integrating natural wood tones into painted finishes, helps N-Hance provide what customers want before they even ask for it.
Advice for Aspiring Entrepreneurs: People are the Key to Growth
Brandon’s top advice to future business owners? Focus on finding and empowering the right people. “Finding people is the golden ticket in business,” he shared, explaining that he underestimated the challenges of hiring when he started. He now understands the importance of recruiting individuals who align with the company’s values and can work well in customers’ homes.
“Hiring good human beings” who possess qualities like respectfulness and professionalism is critical to Brandon’s business model. Skills can be taught, but personality and values are what make a lasting impression on customers. Brandon’s emphasis on trust and empowerment highlights how building a reliable team can drive both growth and customer satisfaction.
Empowering Customers through Transparency and Service
Brandon credits N-Hance’s success to its commitment to customer service. From managing expectations to handling post-service inquiries, they ensure clients know exactly what to expect and feel supported throughout the process. According to Brandon, customers often feel anxious about committing to major refinishing projects. N-Hance tackles this by aligning expectations and openly communicating each step, reinforcing customer confidence.
It’s a powerful reminder of the importance of transparency in business. Building a reputation that prioritizes service, from the initial consultation to long-term follow-up, has led to positive reviews and strong word-of-mouth referrals for N-Hance.
Brandon’s Path Shows the Power of Resilience and Quality
Brandon’s story is one of resilience, focus, and determination. From overcoming a major career change to building a brand known for quality and service, his journey offers valuable lessons to anyone interested in entrepreneurship. Success isn’t just about launching a business; it’s about crafting a brand that customers trust, understanding industry trends, and, most importantly, surrounding yourself with a team that shares your vision.
Contact N-Hance of Forsyth & Cherokee Counties
If you’re interested in learning more about our work or receiving a cabinet painting for your own home, visit our home page, schedule a free estimate, or give us a call at 470-253-8794.